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In the age of social media, customers can connect with an audience of millions of people, instead of just with their community of tens or hundreds of people. For banks, the inexpensive and fast social media model offers some convenience for connecting with customers, marketing services and maintaining a reputation as a quality service provider. However, banks face some unique limitations because of the nature of services provided that complicates their social presence.

How consumers interact with banks socially

In this age of social media, consumers face more choices than ever. They also face an increasing model of self-service: If you need a new bank, it’s easier than ever to research neighborhood banks online using sites like Yelp.com or Bankfeeinsider.com. After reading about the customer service, wait time, account types and account fees at six neighborhood banks, you can decide where to open a business bank account without ever even setting foot inside a bank. You might not even visit the bank’s website. When a business owner uses his or her social networks to make decisions, it takes a lot of power away from the financial institutions, who lose out on the chance to make a positive impression on potential customers.

Once a business owner selects a bank and opens an account, she may engage with the bank on social media. Unless the bank offers incentives via social channels, such as a YouTube video series on making budgets or saving for college, she’s more likely to take to Yelp, Facebook or Twitter to air a grievance with the bank.

How banks can use social media

While banks can use social channels to monitor customer feedback and problem-solve, there are some limitations. A small business owner may tweet a bank asking why their refinancing application was turned down. The bank cannot tweet back the details of the customer’s application, as this would be an ethical violation.

93 percent of consumers surveyed by the Financial Services Club felt that banks must focus on social media over the next five years to stand out within the marketplace. Simple ways to start include:

Developing a bank blog that raises customer awareness of services, either B2C or B2B
Monitoring social networks for community trends, then positioning your bank to creatively problem solve
Actively listening to customers on social media by soliciting customer feedback via Twitter, YouTube and Facebook — and then reviewing and acting upon the feedback received
Launching a charitable giveaway or contest via social media, where your bank donates to a chosen charity for every new account referred socially
Incorporating social media into your customer service as a first-line of defense
Planning smart for social growth

While there are many ways to incorporate social networking into a bank’s marketing, the right ways will focus on fulfilling a need that is going unmet. For some banks, this may be in marketing and growing a particular sector or service, such as retail banking. Others may need better customer service. Before committing to a strategy, perform a needs analysis to ensure that any social program is actively meeting your bank’s needs, not conforming to a trend.


Despite Federal legislation to help keep bank fees in check, fees for things like overdrawing your account and stopping payment on a check as well as the general account monthly service fee for a checking account, continue to rise. So do the minimum amounts required to open a checking account. According to a study quoted by “Forbes” magazine, all 50 of the largest banks in the United States raised their fees in 2012. According to “Time” magazine, bank fees are nearer record highs with no end in sight. “Time” found that online banks averaged the lowest monthly fees, with small local banks being the next best choice.

Avoiding fees

Some U.S. banks waive some of their service fees for customers with larger balances, usually a minimum of $1,500 or with multiple accounts at the bank. Other banks waive the service fee for customers who have their paychecks deposited via direct deposit, although some institutions, like Fifth Third Bank, are merely reducing the service fee for such customers, not waiving it completely. According to the “Time” magazine article, only 22 percent of accounts America’s big banks had no associated service fee.

New Bank Fees

Service charges and overdraft fees aren’t the other things banks are charging customers for. Increasingly, America’s banks are charging fees for things like using the bank’s online bill paying system, access your credit score or getting priority service when you telephone the bank’s offices. It’s a fair assumption that bank fees are here to stay, in one form or another.

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At the center of much debate is the amount of money that banks charge their customers in fees. Customers may see fees on their bank statements for many activities, even normal use of their account. These fees may seem small on their own, but when added up, they culminate in billions of dollars worth of income for banks each year.

So, what are some of the fee types that retail customers may see from their banks? The following are just a few types of fees that are charged:

* Monthly fees for each account;
* Low balance fees;
* Overdraft fees;
* Debit card usage fees;
* Account maintenance fees;
* ATM fees;
* Card replacement fees;
* Paper statements;
* Wire transfer fees.

These fees add up to millions per year for banks, and in some cases comprise the bulk of a bank’s income. But just how much are banks making off these fees each year?

It is estimated that banks need to make $15 to $20 per month off each customer to enjoy the high profit margins that they were seeing before the changes in overdraft fees. A basic checking account costs a bank $200 to $300 per customer per year, so low balance accounts yield no profit and can sometimes even cost a bank money. As a result, banks are finding more things to charge seemingly minimal fees on. Some banks charge as much as $12 per month in maintenance fees; these fees are basically a charge for having an account.

A few years ago, governmental regulations were passed that put a ceiling on the amount that banks could charge customers for overdrafting accounts. This legislation aimed to stop “usurious” and unfair overdraft fees. According to a news piece published in the New York Times, these fees amounted to more than $12 billion per year. This helped banks offset the income that is lost by lending money at the recent low interest rates that consumers enjoyed. The lowering of interest rates alone culminated in an $8 billion per year loss of income for banks. Even with new legislation changing the amounts and methods banks can use to charge fees to customers, banks still made $32 billion in fees off customers in 2012.


Whose services are better — large commercial banks or small community banks?

The answer to this question depends on who is being served. Simply put, large commercial banks provide better services for large businesses and small community banks provide better services for small businesses.

According to the Federal Deposit Insurance Corporation (FDIC), community banks are “independent banks and savings institutions and bank and savings institution holding companies with aggregate assets (of) less than $1 billion.” More than 90 percent of the banks in the United States fall into this category, according to the Independent Community Bankers of America, which reports that there are 7,000 community banks in the nation.

Commercial banks clearly have more money so they are in a better financial position than community banks to make loans to people and companies that need a large amount of money, typically large businesses. They are also far more able to make riskier loans to customers because a loan that isn’t repaid will have a significantly smaller impact on their financial stability.

In addition, commercial banks “typically” are open more hours during the week than community banks and are more apt to offer customers a “variety of credit cards options,” according to an article in the Houston Chronicle entitled “Community Bank vs. Commercial Bank.”

However, a report by the Independent Community Bankers of America entitled “Community Banking Facts” says that community banks offer a tremendous amount of services, including all-day electronic banking, credit and debit cards with “competitive rates and features,” and automated teller machines (ATMs) that don’t charge customers fees.

More importantly, small community banks often are more flexible in loaning money to companies, particularly small companies, “with a long history of local operations,” while large commercial banks have “more restrictions” on small business loans and “narrower ranges of services for small-business owners,” according to the Houston Chronicle.

“Many community banks are willing to consider character, family history and discretionary spending in making loans,“ the Independent Community Bankers of America says in its “Community Bank Advantages” report. “Megabanks, on the other hand, often apply impersonal qualification criteria, such as credit scoring, to all loan decisions without regard to individual circumstances.”

The community bankers’ organization cites statistics that back up its claims that community banks are more apt to help small businesses and farms. It says that loans from small community banks comprise 37.5 percent of the amount of money loaned to small businesses although those same banks have only 10 percent of the industry’s assets.

On other service-related issues, the Independent Community Bankers of America also says that community bank officers are more accessible to customers than commercial bank officers and “research has shown average fees for checking accounts and other depository services are lower at community banks than at large, multi-state institutions.”

On the other hand, large commercial banks offer better services for people planning their retirement than small community banks because their investment products are superior, according to the Houston Chronicle.

The bottom line is that people who are seeking banking services need to consider their own needs before choosing a large commercial bank or a small community bank rather than making an overall assessment about whose services are superior.


Checking accounts are often a necessary part of paying your bills and managing your finances, but the cost of maintaining your account can add up quickly if you are not careful. Although every bank offers different types of checking accounts, the process of reducing those fees is similar.

Learn About the Fees

Before you can take any action, find out why you are being charged. For example, some checking accounts may require that you maintain a minimum balance. If you drop below that amount, then you are charged a service fee.

Find out why they are charging a fee so that you can avoid unexpected costs that you did not plan in your budget.

Set Up Appropriate Services

Fees are not only charged when you have too little in your bank account. In some cases, you are charged if you do not set up specific services, such as direct deposit. If there are any services that you are required to set up, then make appropriate arrangements so that you are not being charged.

When you do not have direct deposit available through your work, such as when you own an online business or work as a freelance professional, ask about alternative options. Some banks may count payments through online payment services as a direct deposit if you make a request.

Ask About Free Checking

Some banks still offer a free checking account, though the services that are available may be slightly more limited than accounts that charge a service fee. Find out if your bank offers a free checking account or ask around to other local banks.

A checking account is useful because you can pay bills, make debit card payments and arrange a strict budget. The downside is that you may face service fees and other additional costs that you did not expect. By taking steps to cut out the cost of additional fees, you can avoid unnecessary expenses.


According to a recent piece on USAToday, Bitcoins are becoming an international craze. Some banking institutions have banned the use of Bitcoins, stating that they are too risky, while others are embracing the new method of payment and predicting that Bitcoins will give other virtual payment processors a run for their money. As a consumer, what can you expect to see from the new Bitcoin frenzy?

Bitcoins are gaining popularity, and a small contingent of Bitcoin enthusiasts have driven the value of Bitcoins up from less than a dollar to more than $1,000. There are already several brick-and-mortar businesses that accept Bitcoins as payments, and they may be purchased using dollars, Euros and other types of international currencies. Bitcoins are convenient and easy to use.

There are a few obstacles that stand in the way of Bitcoins becoming as wide spread and popular as other types of virtual payments. First is the fear and hesitation that many financial institutions have when it comes to Bitcoins. This is a relatively new method of payment processing, having only been created in 2009 but just recently gaining popularity, so there is still a lot of uncertainty surrounding them. It is imperative to have banks and other financial instititutions on board to make Bitcoins a viable payment processing method for everyone.

There are also regulatory issues. Bitcoins will need to be monitored by government regulatory agencies, and businesses that accept this form of payment will be subjected to anti-money laundering regulations. Bitcoins are difficult to track at this time, but the United States Department of Justice has deemed them an acceptable form of payment, so the government is taking strides to get on board with tracking Bitcoin payments.

Some critics see Bitcoins as just a fad that will fall by the wayside in the future, but experts are saying that Bitcoins may be here to stay. Only time will tell, but this is definitely an issue that is exciting and something to keep a close eye on.


Using a checking account to pay for groceries, gas and other necessities may be a smart way to reduce debt and avoid credit card purchases, but it also comes with a risk: overdraft fees. If you are not careful when you are making purchases, then you can accidentally spend too much and face unexpected costs. Before you make another purchase, take a few minutes to reduce your risk of overdraft charges.

Set Up Online Banking

A simple way to determine how much money you have at any time during the month is with online banking. Many banks offer online banking services that allow you to keep track of your funds, transfer money from your savings account and identify potential problems that may occur.

When you know that your bank account is getting a little slim, such as shortly before your next paycheck, sign into your account and find out how much money is available. That will help prevent overspending so that you do not face high-cost charges.

Create a Buffer

If you have money in a savings account, then transfer some of it into your checking account as a buffer against overdraft fees. Depending on your bank, you may be charged, even if you still have money in the account, because it may drop below the minimum amount that you are required to maintain.

Creating a buffer with a few hundred dollars extra will help reduce your risk of facing high-cost fees.

Ask About Linking Accounts

Some banks may offer services to link your savings account or your line of credit with your checking account. If that is available, then link your accounts. In that way, your bank will automatically withdraw the funds from the linked account when you overspend.

Overdraft fees can add up quickly, especially if you keep spending when you’ve already exceeded the limit. Fortunately, it is possible to avoid those fees with a few simple tricks that ensure you have funds available when you need them.


During a money emergency, you may need to withdraw cash from an ATM quickly. For example, you might need cash to pay the tow truck or you might discover that the movie theater is only accepting cash because its machine broke down. Regardless of the reason, those emergency ATM transactions can add up quickly. It may not always be possible to find an ATM from your bank, but that does not mean it is impossible to reduce the unexpected expense.

Ask About Reimbursement Options

When you open up a bank account, ask your bank about any ATM reimbursement programs or options that may be available. Some banks will offer free ATM services and ATM reimbursement for out-of-network ATM fees if you sign up for online services or similar programs. Since the online services and similar programs are often free, it can help when you need a little bit of cash and do not have time to look for your bank’s ATM.

Make Use of Smartphone Applications

Smartphone applications that help you find a surcharge-free ATM in the nearby vicinity can help reduce the cost dramatically. Even though your bank may still charge a small transaction fee, which may be around $1 to $1.50 for most banks, the ATM will not charge an additional fee. That can cut the cost of fees by half or more, depending on the location.

Use Your Bank’s ATM

If your bank has a branch near your location, then use that ATM machine. An ATM from your own bank will not usually charge any ATM fees.

During an emergency, you may not have the time to search for a local branch of your normal bank. If you cannot find your bank or you do not have the time to get to it, then you can make use of reimbursement programs and surcharge free ATMs to cut the cost of withdrawing cash when you need the money immediately.


Taking the time to discover which banking institution actually does have the lowest fees is an investment worth making. In the long run, all those different fees will add up to a significant amount of money that you could avoid paying. Low bank fees are worth seeking out, but with so many offers, the search can be quite confusing. Use our research on bank fees to save precious time and to pinpoint the best opportunities for you to save more in the future.

Money saving options

Common examples where you can find money saving options include rates for:

• Mortgages

• Checking

• Savings

• Loans

• Credit cards

• Refinancing

Financial institutions have different rates on all products. This is why you might need to use several financial institutions for different products to ensure you get the best deals possible on everything. There are many options available for different financial products that can save you money. For example, if you qualify for a student or senior account, you may be able to avoid extra fees for check cashing and other financial services.

ATM fees

Some credit unions or banks offer no charge ATM withdrawals. While other banks charge from $1 to $4 per ATM transaction, the free withdrawals can add up to major savings if you frequently use ATMs to obtain cash from your checking or savings accounts.

Interest rate calculations

Daily compounding of interest is more valuable than monthly accrual, because your balance may fluctuate throughout the month. The difference may look insignificant at first glance, but over a year, this can add up to a good amount saved. Accounts that pay any amount of interest are preferred over accounts with no interest payments. If you have a loan, the opposite is true; you want to find the absolute lowest interest and calculation scheme possible.

Advantageous fees are best

It is obvious that finding advantageous fees is the best way you can save more money. Finding better rates is a huge job, because there are so many different options.

Don’t give your hard-earned money away. Find the best bank fees available at our website, where we have already done the research for you. Check it out now at bankfeeinsider.com.


Traveling can complicate the process of finding a local bank because certain banks may not have branches in every location that you visit. When you are traveling for work or enjoyment, it is still possible to avoid additional ATM fees.

Use a Partner’s Bank

Although banks within the country may not have a partnership with your primary bank, international banks may have a partnership. Before going on your trip, ask at your local bank branch about partnerships with other banks.

Banks that agree to a partnership for foreign travelers may offer a reduce fee or may waive any additional fees when you make a withdrawal.

Take Out Extra Cash

It may seem worrisome to take out extra cash while you are traveling, but it can save a small fortune in additional fees over the course of the entire trip. If your bank is not available in a local area, then take out extra funds and place the money in different locations.

Look for ATMs that Do Not Charge a Fee

Every bank is different, so the exact terms of your card may vary. In some cases, your bank may not charge when you use the ATM of a different bank. The problem is that many ATM machines have a surcharge, which may be as much as $2 or $3 per transaction.

Look for a bank that does not add a surcharge to your withdrawal. If the area does not have any banks that waive additional fees, then look up the local banks and compare the ATM fees online to find the lowest rates.

When you are traveling, those ATM fees that seem small at home can add up quickly. By taking steps to limit the amount that you are paying to the bank, you will enjoy your trip without budgeting the additional fees into your calculations. It is possible to keep the fees to a minimum, even if you are traveling abroad.

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